Despite a promising scientific career, Jean-Michel Berts chose a different path—to become a photographer. With his first Rolleiflex, he became sensitive to the effects of light. Since the eighties he has worked as a still life photographer for several well-known cosmetics and perfume brands. While involved in this field, he pursued a body of work with a more personal focus: to portray the essence of cities, reminding one of the grandeur of civilizations. As Berts explains, "Architecture is the cultural and economic reflection of a society."
The abstraction of characters makes it possible to move human construction forward and thus reanimate its timelessness
From Paris to New York, and Venice to Tokyo, these sublimated cities take on a poetic, ethereal and dreamlike value through his eyes.
The richness of Jean-Michel Berts photographs also comes from his technique. Using the Zone System of Ansel Adams, and with an exposure time between nine seconds and ten minutes, this method of overexposing negatives and under-developing them allows a stronger density, enhancing the contrast in black and white.
This stunning collection is a tribute to the grandeur of urban architecture - the blend of the modern and the traditional - at the peak of daybreak. The evocation is romantic, ethereal and empty of any trace of human movement.
When photography capture movements and video becomes static. This is a new approach in my treatment of cities and landscape, another of feeling a places energy. The frame is frozen and movement is minimalist.
Inspiré par la philosophie voyageuse de son fondateur et sensible à la qualité du travail de Jean-Michel Berts, Jaquet Droz a confié à l'artiste la réalisation des photographies de sa nouvelle campagne publicitaire.